Communication Plan

A communication plan is a great tool when you have several targeted messages that you would like to send to prospects. Once a communication plan is set up it can be automated, appearing personal but requiring no effort on your part. Some pieces to consider including in your plan: an email from a director, dean or counselor, an email from a current student, an invitation to an information session, an email from a faculty member, a video of an engaging academic lecture, an email from a program chair encouraging the prospect to apply now. You can space your communications, apart according to what you feel is appropriate, by days, weeks or months (for example you can send an introduction email 1 week after the prospect has been entered into EMT Connect, and another communication 4 weeks later.) These are a few suggestions of communication pieces that spaced a week or two apart attempt to keep in constant communication with prospects. Submit the Email Campaign Request Form at least three weeks before you would like your communication plan launched, providing all of the documents that you would like included in your plan.