McDonald’s Ice Cream Machine
I am quoted in this New York Times article on McDonald’s ice cream machine.
David Kass, a former economist with the commission and a clinical professor at the Robert H. Smith School of Business at the University of Maryland, says the agency gets involved when there are both numerous complaints about a product and “sufficient substance” to the complaints.
Professor Kass said he was perplexed that McDonald’s had gone so long without finding a permanent fix for its ice cream machines.
“Customers, if they’re disappointed frequently enough, will go elsewhere,” he said.
