Kraft Heinz bets on old brands to win new consumers

I am quoted in the Financial Times on Kraft Heinz and 3G Capital:

David Kass, a finance professor at the University of Maryland’s business school, said: “Everyone is looking at this. This is [3G’s] largest investment, and they have a great reputation for cutting costs, but the question is how successful will they be in growing a company’s top line and bottom line?”

 European rivals Nestlé and Unilever “have both been innovating to some extent in the food product area”, said Kass. Unlike them, Kraft Heinz has not moved into plant-based substitute meats, though Patricio points out it does make bean burgers and “protein pots”.